ESL Federal Credit Union | Business Banking Campaign

ESL wanted to dial up their business banking product offerings and energize small business owners to turn their plans into action. With key messaging that positioned ESL as the ideal partner to jump-start those goals, along with inspiring imagery and bold graphics, the stage was set for a successful integrated campaign to fully reach the target audience. Tactics included a series of direct mail postcards, in-branch signage, outdoor, tv and digital.